Vpliv vsebinskega trženja na medorganizacijskem trgu na organizacijsko nakupovanje : magistrsko delo

Pešec, Sabina (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, trženje, blagovne znamke, nakup, odločanje, case study, elektrotehnika
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Pešec]
• Year: 2016
• Number of pages: II, 97, 74 str.
• PID: 20.500.12556/RUL-92055
• UDC: 339.138
• COBISS.SI-ID: 23457510
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: The effect of content marketing on business-to-business market organizational buying
• Keywords: interorganizational systems, intercompany marketing, marketing, brands, purchasing, decision making, case study, electrotechnics