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Vpliv vsebinskega trženja na medorganizacijskem trgu na organizacijsko nakupovanje : magistrsko delo
ID
Pešec, Sabina
(
Author
),
ID
Čater, Barbara
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/pesec4858.pdf
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Language:
Slovenian
Keywords:
medorganizacijski sistemi
,
medorganizacijsko trženje
,
trženje
,
blagovne znamke
,
nakup
,
odločanje
,
case study
,
elektrotehnika
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[S. Pešec]
Year:
2016
Number of pages:
II, 97, 74 str.
PID:
20.500.12556/RUL-92055
UDC:
339.138
COBISS.SI-ID:
23457510
Publication date in RUL:
11.05.2017
Views:
1144
Downloads:
329
Metadata:
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:
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Secondary language
Language:
English
Title:
The effect of content marketing on business-to-business market organizational buying
Keywords:
interorganizational systems
,
intercompany marketing
,
marketing
,
brands
,
purchasing
,
decision making
,
case study
,
electrotechnics
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