Vloga lastnih prodajaln kot prodajni kanal in pomoč pri razvoju blagovne znamke : magistrsko delo

Šimnic-Šolinc, Mojca (author), Konečnik Ruzzier, Maja (mentor)

• Language: Slovenian
• Keywords: prodaja na drobno, prodajalna, proizvodi, blagovne znamke, razvoj, identiteta podjetja, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Šimnic Šolinc]
• Year: 2016
• Number of pages: II, 84, 35 str.
• PID: 20.500.12556/RUL-92026
• UDC: 339.138
• COBISS.SI-ID: 23381990
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: The role of manufacturer-owned retail stores as a sales channel and their role in brand development
• Keywords: retail trade, shops, products, brands, development, corporate identity, research, analysis