Oblikovanje celostne grafične podobe podjetja Miro Prašnikar s.p.

Prašnikar, Mojca (author), Lazar, Mihael (mentor)

Vpeljevanje že obstoječih in nastajanje novih podjetij, vključevanje na trg in obstanek na njem je v poslovnem svetu dandanes stalnica. V boju za preživetje in obstanek podjetja nista pomembna samo kakovostna storitev ali izdelek, temveč tudi dobra prepoznavnost. Če želimo biti uspešni, moramo opraviti analizo posameznih delov celostne grafične podobe. Dobro oblikovane, celo svetovno prepoznane celostne grafične podobe so nastale s pomočjo analiz, preučevanja in znanja na omenjenem področju. Njihova naloga je podati določeno vizijo in poslanstvo organizacije, saj lahko v nasprotnem primeru podjetju tudi škodi. Raziskava temelji na teoriji o celostni grafični podobi. Preučuje oblikovalsko zasnovo celostne grafične podobe in tudi samo organizacijsko komunikacijo. V teoretičnem delu diplomske naloge smo predstavili in opisali posamezne elemente, ki skupaj sestavljajo in povezujejo celostno grafično podobo, tj. referenčni trikotnik, logotip, barve in tipografijo. V raziskovalnem delu smo prikazali izdelavo logotipa in tudi celostne grafične podobe za že obstoječega samostojnega podjetnika. Sámo delo je poleg oblikovanja logotipa vključevalo oblikovanje osnovnih komunikacijskih izdelkov, in sicer vizitko, ovojnico, štampiljko in nalepko, ki jo lahko uvrstimo tudi med reklamni material. Izdelano podobo podjetja smo umestili tudi na nekatere promocijske materiale.

• Language: Slovenian
• Keywords: celostna grafična podoba, logotip, barve, tipografija, grafično oblikovanje
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2017
• PID: 20.500.12556/RUL-91819
• Publication date in RUL: 21.04.2017

PRAŠNIKAR, Mojca, 2017, Oblikovanje celostne grafične podobe podjetja Miro Prašnikar s.p. [online]. Bachelor’s thesis. [Accessed 16 March 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=91819

Secondary language

• Language: English
• Title: Visual identity design of entrepreneur Miro Prašnikar s.p.

Abstract

The implementation of already existing, the creation of new companies, being able to integrate as well as to stay on a market is a constant in today’s business world. Good quality service and products are not enough to keep your company fighting to survive and to exist, a good recognizability is also required. To be successful, it is necessary to analyze individual parts of visual identity design. Good designed and even world known visual identities were developed through analysis, studies and knowledge of mentioned area. Their job is to send a certain vision and mission of the organization, otherwise it can be damaging to the company. The research is based on a theory of visual identity design. It examines the design concept of company’s visual identity, as well as their organization of the communication. In theoretical part of diploma work we presented and described individual elements that together combine and represent visual identity design i.e. triangle reference, logo, colors and typography. In research part, we have demonstrated the developing of logo and visual identity for already existing independent entrepreneur. The work, apart from logo designing, included designing of basic communication products such as a business card, an envelope, a stamp and a sticker that can be classified as an advertising material. The created visual identity of a company was placed on some of the promotional materials.

• Keywords: visual identity design, logo, colors, typography, graphic design