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Analiza regijskih značilnosti zvestih kupcev piva s pomočjo orodja poslovne inteligence : magistrsko delo
ID Kurent, Barbara (Author), ID Kovačič, Andrej (Mentor) More about this mentor... This link opens in a new window, ID Kolar, Tomaž (Co-mentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kurent_rebersek4810.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, regije, vedenje potrošnikov, nakup, odločanje, pivovarstvo, lojalnost, odnosi s strankami, informacijski sistemi, poslovna inteligenca, podatki
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Kurent Reberšek]
Year:2016
Number of pages:III, 66 str.
PID:20.500.12556/RUL-91773 This link opens in a new window
UDC:339.13
COBISS.SI-ID:23659238 This link opens in a new window
Publication date in RUL:11.05.2017
Views:921
Downloads:138
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Secondary language

Language:English
Title:An analysis of loyal beer customers' regional characteristics by using business intelligence tools
Keywords:marketing, regions, consumer behaviour, purchasing, decision making, brewery, loyalty, customer relationship, information systems, business intelligence system, data

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