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Vpliv transmedijskega pripovedovanja zgodb na zaznano vrednost blagovne znamke : magistrsko delo
ID Kordić, Ema (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kordic4925.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, blagovne znamke, vrednost, mediji, oglas, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[E. Kordić]
Year:2016
Number of pages:II, 100, 53 str.
PID:20.500.12556/RUL-91718 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23304678 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1044
Downloads:147
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Secondary language

Language:English
Title:The influence of transmedia storytelling on the perceived brand value
Keywords:marketing, business communication, trademarks, value, media, advertisement, research, analysis

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