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Širitev blagovne znamke : primer Elana
ID Korošec, Leon (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/korosec4823.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, premoženje, image, vrednotenje, strategija, raziskave, analiza, primeri
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Korošec]
Year:2016
Number of pages:III, 82, 15 str.
PID:20.500.12556/RUL-91717 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23311590 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1170
Downloads:185
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Secondary language

Language:English
Title:Brand extension: the case of Elan
Keywords:marketing, trademarks, property, image, valuation, strategy, research, analysis, cases

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