Analiza vpliva različnih komunikacijskih kanalov farmacevtskih podjetij na zdravnike splošne medicine in specialiste : magistrsko delo

Črepinšek, Selma (author), Balas Rant, Melita (mentor), Tajnikar, Maks (co-mentor)

• Language: Slovenian
• Keywords: zdravstvo, zdravstveno varstvo, farmacevtska industrija, trženje, poslovno komuniciranje, kultura, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Črepinšek]
• Year: 2016
• Number of pages: III, 76, 13 str.
• PID: 20.500.12556/RUL-91659
• UDC: 614.2
• COBISS.SI-ID: 23670502
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: An analysis of the impact of different communication channels of pharmaceutical companies on general practitioners and specialists
• Keywords: health services, health care, pharmaceutical industry, marketing, business communication, culture, research, analysis