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Analiza vpliva različnih komunikacijskih kanalov farmacevtskih podjetij na zdravnike splošne medicine in specialiste : magistrsko delo
ID Črepinšek, Selma (Author), ID Balas Rant, Melita (Mentor) More about this mentor... This link opens in a new window, ID Tajnikar, Maks (Comentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/crepinsek5245.pdf This link opens in a new window

Language:Slovenian
Keywords:zdravstvo, zdravstveno varstvo, farmacevtska industrija, trženje, poslovno komuniciranje, kultura, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Črepinšek]
Year:2016
Number of pages:III, 76, 13 str.
PID:20.500.12556/RUL-91659 This link opens in a new window
UDC:614.2
COBISS.SI-ID:23670502 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1201
Downloads:154
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Secondary language

Language:English
Title:An analysis of the impact of different communication channels of pharmaceutical companies on general practitioners and specialists
Keywords:health services, health care, pharmaceutical industry, marketing, business communication, culture, research, analysis

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