Internacionalizacija podjetja MonteMoro : analiza možnosti vstopa na kitajski vinski trg

Babič, Matjaž (author), Rašković, Matevž (mentor)

• Language: Slovenian
• Keywords: Slovenija, Kitajska, vinarstvo, trg, trženje, podjetje, internacionalizacija, strategija, primeri
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Babič]
• Year: 2016
• Number of pages: III, 112, 4 str.
• PID: 20.500.12556/RUL-91609
• UDC: 339.9
• COBISS.SI-ID: 23476966
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: Internationalisation of the MonteMoro company: an analysis of market entry possibilities into the Chinese wine market
• Keywords: Slovenia, China, wine-business, market, marketing, enterprises, internationalization, strategy, cases