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Posamezni primeri nelojalne konkurence na spletu
ID Pečnik, Kim (Author), ID Grilc, Peter (Mentor) More about this mentor... This link opens in a new window

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PID: 20.500.12556/rul/a03a144f-6e4e-459b-9ff3-f9948f669eca

Abstract
V magistrskem delu so predstavljeni nekateri primeri nelojalne konkurence na spletu. Število internetnih uporabnikov z vsakim letom strmo narašča in pokazalo se je, da ima razvoj in širitev uporabe interneta močan vpliv na potrošnike in stanje na trgu. Nelojalna konkurenca je dejanje podjetja pri nastopanju na trgu, ki je v nasprotju z dobrimi poslovnimi običaji in s katerim se povzroči ali utegne povzročiti škoda drugim podjetjem in je kot taka prepovedana. V magistrskem delu sem predstavila štiri oblike nelojalne konkurence s katerimi se srečujemo na spletu, in sicer: metada oglaševanje, zavajajoče oglaševanje, domaingrabbing oz. cybersquatting ter spamming. Metadata oglaševanje je oglaševanje na spletu v okviru spletnega brskalnika, kjer oglaševalci izberejo in plačajo ključne besede, ki bodo po vnosu v spletni brskalnik, spletnega uporabnika pripeljale do njihove spletne strani. Praksa je sporna saj oglaševalci po navadi izbirajo ključne besede, ki so enake že registriranim blagovnim znamkam. Glede zavajajočega in primerjalnega oglaševanje veljajo pri spletnem oglaševanju enaka pravila kot pri drugih vrstah medijev, tovrstno oglaševanje je prepovedano saj vpliva na ekonomsko obnašanje potrošnika in povzroči, da slednji sprejme odločitev, ki je drugače ne bi sprejel. Spamming predstavlja neželena elektronska sporočila, ki povzročajo težave iz več razlogov, ki so predstavljeni v magistrskem delu. Domaingrabbing je dejanje subjekta, ki registrira predhodno registrirano znamko kot svoje domensko ime in slednje uporablja v slabi veri. Gre za primer kršitev pravic blagovne znamke, neupravičeno uporabo znamke oz. razlikovalnega znaka kar lahko škodi imetniku znamke, povzroča zmedo na trgu in je zato prepovedano.

Language:Slovenian
Keywords:nelojalna konkurenca, internet, metadata oglaševanje, zavajajoče oglaševanje, domaingrabbing, spamming, povprečen potrošnik, dobri poslovni običaji, konkurenca
Work type:Master's thesis/paper
Organization:PF - Faculty of Law
Year:2017
PID:20.500.12556/RUL-89277 This link opens in a new window
COBISS.SI-ID:15493457 This link opens in a new window
Publication date in RUL:02.03.2017
Views:3872
Downloads:1204
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Secondary language

Language:English
Title:Individual cases of unfair competition online
Abstract:
In this thesis several cases of unfair competition are presented. The number of internet users is growing with each year and it has been shown that the development and expansion of the internet has a strong impact on the consumers and the market situation. Unfair competition is an act of a company while entering the market, which is contrary to good business practices and which causes or may cause damage to other companies and is as such prohibited. In this thesis I presented four types of unfair competition practices which we encounter on the internet: metadata advertising, misleading advertising, domain grabbing or cybersquatting and spamming. Metadata ads are advertisements on the internet within a web browser, where advertisers choose and pay for key words, which will after entering them into the web browser, lead the internet user to the advertiser's website. The practice is at issue, because the advertisers usually select keywords which are identical to formerly registered trademarks. Regarding misleading and comparative advertising the same rules apply to internet advertising as to advertising on other media, such advertising is prohibited because it influences the economic behaviuor of a consumer and causes him to make a decision, which he otherwise wouldn't make. Spamming represents unwanted emails that cause trouble for several reasons that are presented in the thesis. Domaingrabbing is the act of a company which registers a previously registered trademark as his own domain name and uses it in bad faith. It is a case of violation of trademark rights or a distinctive sign, unauthorized use of a trademark which can harm the holder of the trademark, cause confusion on the market and is therefore prohibited.

Keywords:unfair competition, internet, metadata advertising, misleading advertising, domaingrabbing, spamming, average consumer, good business practices, competition

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