Oglaševanje na spletu v javnem in zasebnem sektorju : učinkovitost spletnih akcij in interaktivnost s spletnimi uporabniki

Adamlje, Tina (author), Kropivnik, Samo (mentor), Bačlija Brajnik, Irena (co-mentor)

• Language: Slovenian
• Keywords: oglaševalski mediji, oglaševalski formati, interaktivnost, Spletno oglaševanje, Uporabniki interneta, Javni sektor, Zasebni sektor, Diplomska dela
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [T. Adamlje]
• Year: 2016
• Number of pages: 68 f.
• PID: 20.500.12556/RUL-88942
• UDC: 659.1:004.738.5(043.2)
• COBISS.SI-ID: 34629981
• Publication date in RUL: 02.02.2017

Secondary language

• Language: English
• Keywords: Web advertising, Internet users, Public sector, Private sector, Graduate theses