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Prepoznavnost gverilskih oglaševalskih kampanj med porabniki v Sloveniji : zaključna strokovna naloga visoke poslovne šole
ID Toprek, Sanja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/toprek339.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, trženje, oglaševanje, inovativnost, potrošnik, primeri, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Toprek]
Year:2016
Number of pages:II, 32, 26 str.
PID:20.500.12556/RUL-88864 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23234790 This link opens in a new window
Publication date in RUL:31.01.2017
Views:1238
Downloads:142
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Secondary language

Language:English
Title:Recognition of guerilla marketing campaigns among consumers in Slovenia
Keywords:Slovenia, marketing, advertising, innovativeness, consumer, cases, research, analysis

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