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The perception of sustainability among top brands : master's thesis
ID Tomaščin, Darja (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/tomascin4812.pdf This link opens in a new window

Language:English
Keywords:Apple, Google, Coca-Cola, IBM, Microsoft, marketing, trademarks, valuation, yield, research, analysis, consumer, comparisons
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Tomaščin]
Year:2016
Number of pages:II, 83, 30 str.
PID:20.500.12556/RUL-88862 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23138790 This link opens in a new window
Publication date in RUL:31.01.2017
Views:1321
Downloads:212
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Secondary language

Language:Slovenian
Title:Zaznavanje trajnosti med najmočnejšimi blagovnimi znamkami
Keywords:trženje, blagovne znamke, vrednotenje, image, donos, raziskave, analiza, potrošnik, komparacije

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