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The perception of sustainability among top brands : master's thesis
ID
Tomaščin, Darja
(
Author
),
ID
Konečnik Ruzzier, Maja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/tomascin4812.pdf
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Language:
English
Keywords:
Apple
,
Google
,
Coca-Cola
,
IBM
,
Microsoft
,
marketing
,
trademarks
,
valuation
,
yield
,
research
,
analysis
,
consumer
,
comparisons
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[D. Tomaščin]
Year:
2016
Number of pages:
II, 83, 30 str.
PID:
20.500.12556/RUL-88862
UDC:
339.138
COBISS.SI-ID:
23138790
Publication date in RUL:
31.01.2017
Views:
1208
Downloads:
193
Metadata:
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:
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Secondary language
Language:
Slovenian
Title:
Zaznavanje trajnosti med najmočnejšimi blagovnimi znamkami
Keywords:
trženje
,
blagovne znamke
,
vrednotenje
,
image
,
donos
,
raziskave
,
analiza
,
potrošnik
,
komparacije
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