The perception of sustainability among top brands : master's thesis

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The perception of sustainability among top brands : master's thesis
ID Tomaščin, Darja (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/tomascin4812.pdf This link opens in a new window

Language:	English
Keywords:	Apple, Google, Coca-Cola, IBM, Microsoft, marketing, trademarks, valuation, yield, research, analysis, consumer, comparisons
Work type:	Master's thesis
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[D. Tomaščin]
Year:	2016
Number of pages:	II, 83, 30 str.
PID:	20.500.12556/RUL-88862
UDC:	339.138
COBISS.SI-ID:	23138790
Publication date in RUL:	31.01.2017
Views:	1480
Downloads:	217
Metadata:
:	TOMAŠČIN, Darja, 2016, The perception of sustainability among top brands : master’s thesis [online]. Master’s thesis. Ljubljana : D. Tomaščin. [Accessed 25 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/tomascin4812.pdf Copy citation
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Language:	Slovenian
Title:	Zaznavanje trajnosti med najmočnejšimi blagovnimi znamkami
Keywords:	trženje, blagovne znamke, vrednotenje, image, donos, raziskave, analiza, potrošnik, komparacije