Analiza trženja visokotehnoloških podjetij kot izhodišče za trženjsko strategijo podjetja Elaphe : diplomsko delo

Jeras, Alenka (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: Slovenija, podjetje, visoka tehnologija, trženje, strategija trženja, planiranje, raziskave, analiza, primeri
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Jeras]
• Year: 2016
• Number of pages: II, 41 str., 4. str. pril.
• PID: 20.500.12556/RUL-88749
• UDC: 339.138
• COBISS.SI-ID: 23366630
• Publication date in RUL: 31.01.2017

Secondary language

• Language: English
• Title: Analysis of marketing of high-tech companies as a platform for marketing strategy of the company Elaphe
• Keywords: Slovenia, enterprises, high technology, marketing, marketing strategy, planning, research, analysis, cases