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Organiziranost trženjske funkcije na osnovi koncepta trženja, temelječega na odnosih : magistrsko delo
ID Šik, Dario (Author), ID Rojšek, Iča (Mentor) More about this mentor... This link opens in a new window, ID Dimovski, Vlado (Comentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/sik2763.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, medorganizacijsko trženje, podjetje, potrošnik, lojalnost, kvaliteta, odnosi s strankami
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Šik]
Year:2005
Number of pages:V, 91 str.
PID:20.500.12556/RUL-8837 This link opens in a new window
UDC:339.13
COBISS.SI-ID:15999974 This link opens in a new window
Publication date in RUL:11.07.2014
Views:963
Downloads:158
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Keywords:marketing, intercompany marketing, enterprises, consumer, loyalty, quality, customer relationship

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