Oglaševanje : orodje za spreminjanje vedenja potrošnika

Pribožič Leka, Barbara (author), Kline, Miro (mentor), Jančič, Zlatko (comentor)

• Language: Slovenian
• Keywords: Tržno komuniciranje, Oglaševanje, Vedenje potrošnikov, Magistrske naloge
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [B. Pribožič Leka]
• Year: 2016
• Number of pages: 181 str.
• PID: 20.500.12556/RUL-87756
• UDC: 659.1:366(043)
• COBISS.SI-ID: 34498909
• Publication date in RUL: 13.12.2016

PRIBOŽIČ LEKA, Barbara, 2016, Oglaševanje : orodje za spreminjanje vedenja potrošnika [online]. Master’s thesis. Ljubljana : B. Pribožič Leka. [Accessed 23 June 2025]. Retrieved from: http://dk.fdv.uni-lj.si/magistrska/pdfs/mag_pribozic-leka-barbara.pdf

Secondary language

• Language: English
• Keywords: Marketing communication, Advertising, Consumer behavior, Master's theses