Prepoznavanje pomembnosti pozicioniranja pri oblikovanju ponudbe in podobe tržnih znamk v očeh potrošnika : diplomsko delo

Medved, Monika (author), Golob, Urša (mentor)

• Language: Slovenian
• Keywords: pozicioniranje, percepcijski zemljevid, Trženje, Blagovne znamke, Potrošniki, Diplomska dela
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [M. Medved]
• Year: 2016
• Number of pages: 80 str.
• PID: 20.500.12556/RUL-86707
• UDC: 339.138:366(043.2)
• COBISS.SI-ID: 34354013
• Publication date in RUL: 24.10.2016

Secondary language

• Language: English
• Keywords: Marketing, Trademarks, Consumers, Graduate theses