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Iskanje ciljnih segmentov za ozaveščanje o depresiji s pomočjo odločitvenih dreves
ID Cugmas, Marjan (Author), ID Žiberna, Aleš (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/db/pdfs/TiP2015_5_CugmasZiberna.pdf This link opens in a new window

Abstract
Namen prispevka je preveriti, ali lahko s pomočjo metode odločitvenih dreves na podlagi demografskih in nekaterih drugih določljivih značilnosti posameznika ločujemo med tistimi, ki so bolj, in tistimi, ki so manj nagnjeni k depresiji oziroma neugodnemu duševnemu počutju. Na ta način smo želeli poiskati ciljne segmente za ozaveščanje o depresiji in preventivnih programih. Študija je temeljila na analizi podatkov ESS za Slovenijo (leto 2012). Na podlagi analize smo identificirali štiri ciljne segmente, ki so v večji meri nagnjeni k depresiji: mladi brezposelni, brezposelni pasivni, starejši in ženske nad 52. letom starosti. Metoda odločitvenih dreves se je izkazala kot uporabna za iskanje ciljnih segmentov tudi na področju duševnega zdravja, rezultati pa potrjujejo izsledke drugih družboslovnih raziskav.

Language:Slovenian
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2015
Number of pages:Str. 886-906, 1004-1005
Numbering:Letn. 52, št. 5
PID:20.500.12556/RUL-85424 This link opens in a new window
UDC:303:616.89
ISSN on article:0040-3598
COBISS.SI-ID:33623645 This link opens in a new window
Publication date in RUL:20.09.2016
Views:1086
Downloads:173
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Record is a part of a journal

Title:Teorija in praksa : revija za družbena vprašanja
Shortened title:Teor. praksa
Publisher:Visoka šola za politične vede, Visoka šola za politične vede, Visoka šola za sociologijo, politične vede in novinarstvo, Fakulteta za sociologijo, politične vede in novinarstvo, Fakulteta za družbene vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:English
Abstract:
The purpose of this paper is to determine whether decision trees can be used to distinguish between those who are more and those who are less prone to depression and mental ill-being based on demographic and some other identifiable characteristics of individuals. Using decision trees we wanted to find segments which could be targeted in awareness-raising programs about depression. By analysing data from the European Social Survey in 2012 for Slovenia, we identified four groups at a greater risk of depression: young unemployed, unemployed passive, older people and women older than 52 years. Decision trees are also shown for finding target segments in the field of mental well-being. The results confirm the findings of previous studies.


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