Strategija trženja Leka po integraciji v skupino Sandoz na trgih Latam : specialistično delo

Bahar, Miha (author), Hrastelj, Tone (mentor)

• Language: Slovenian
• Keywords: farmacevtska industrija, proizvodi, trg, globalizacija, mednarodno trženje, poslovno okolje, marketing mix, strategija, case study, Slovenija, LEK, ekonomske integracije, Sandoz
• Work type: Specialist thesis
• Typology: 2.10 - Specialist Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Bahar]
• Year: 2005
• Number of pages: V, 99 str., 29 str. pril.
• PID: 20.500.12556/RUL-8436
• UDC: 339.13
• COBISS.SI-ID: 15940582
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: pharmaceutical industry, products, market, globalization, international marketing, business environment, marketing mix, strategy, case study, Slovenia, economic integrations