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Uvajanje novega izdelka na trg na primeru podjetja Medis : magistrsko delo
ID Pahor, Teja (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pahor2047-B.pdf This link opens in a new window

Language:Slovenian
Keywords:farmacevtska industrija, trženje, novi proizvodi, zdravila, poslovno komuniciranje, oglaševanje, pozicioniranje proizvoda, oblikovanje cene, primeri
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Pahor]
Year:2016
Number of pages:III, 55, 24 str.
PID:20.500.12556/RUL-83980 This link opens in a new window
UDC:339.13
COBISS.SI-ID:23034086 This link opens in a new window
Publication date in RUL:08.07.2016
Views:2853
Downloads:259
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Secondary language

Language:English
Title:Launching a new product on the market: the case of Medis
Keywords:pharmaceutical industry, marketing, new products, medications, business communication, advertising, positioning, pricing, cases

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