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Marketing Korean cosmetics in Italy : a feasibility study of market entry
ID Cok, Maja (Author), ID Rašković, Matevž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cok2017-B.pdf This link opens in a new window

Language:English
Keywords:Italy, Korea, cosmetics, foreign trade, market, consumer behaviour, purchasing, decision making, trademarks
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Year:2015
Publisher:M. Cok
Number of pages:IV, 85, 35 str.
PID:20.500.12556/RUL-83918 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22959078 This link opens in a new window
Publication date in RUL:08.07.2016
Views:1224
Downloads:440
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Secondary language

Language:Slovenian
Title:Trženje korejske kozmetike v Italiji: študija izvedljivosti vstopa na trg
Keywords:Italija, Koreja, kozmetika, zunanja trgovina, trg, vedenje potrošnikov, nakup, odločanje, blagovne znamke

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