Vpliv embalaže na zaznavanje kakovosti in nakupno odločitev na primeru slovenskega medu : magistrsko delo

Krese, Damjan (author), Dmitrović, Tanja (mentor)

• Language: Slovenian
• Keywords: Slovenija, živilska industrija, kvaliteta, embalaža, poslovno komuniciranje, vedenje potrošnikov, nakup, odločanje, primeri
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: D. Krese
• Year: 2015
• Number of pages: III, 54, 16 str.
• PID: 20.500.12556/RUL-83908
• UDC: 339.13
• COBISS.SI-ID: 22952678
• Publication date in RUL: 08.07.2016

Secondary language

• Language: English
• Title: Impact of packaging on quality perceptions and purchase decision in the case of Slovenian honey
• Keywords: Slovenia, food industry, quality, packaging, business communication, consumer behaviour, purchasing, decision making, cases