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Spletno oglaševanje s storitvijo Google AdWords
ID ADLEŠIČ, ROK (Author), ID Zaletelj, Janez (Mentor) More about this mentor... This link opens in a new window

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PID: 20.500.12556/rul/5182fad9-445d-4bf1-b13d-ab5cac9db9ce

Abstract
V diplomskem delu sem predstavil pripravo in potek dela pri spletnem oglaševanju z uporabo storitve Google AdWords. Razložil sem, kaj je potrebno upoštevati pri oglaševanju in na kaj je treba biti pozoren, da dosežemo čim večje število konverzij za čim manjši vložek, kar je danes interes vsakega oglaševalca. Diplomsko delo vsebuje teoretični in praktični del. V teoretičnem delu sem razložil potek delovnega procesa in komunikacijo s stranko ter naloge nas kot oglaševalske agencije in tudi naloge stranke. Poleg tega sem razložil osnovne pojme, ki jih je za oglaševanje Google AdWords treba poznati, in tudi različna pravila, na katera je treba biti pazljiv, da nam oglasov ne zavrnejo. V praktičnem delu sem se osredotočil na vzpostavitev oglaševalskih akcij za podjetji Boom Zoom, d. o. o., in E-doktrina, kjer sem razložil potek vzpostavitve oglaševalskih akcij, izbiro ključnih besed in ustvarjanje besedilnih in tudi slikovnih oglasov, ki sem jih za omenjeni stranki ustvaril pri delu v podjetju Dominatus, d. o. o.

Language:Slovenian
Keywords:Google AdWords, oglaševanje Google, iskalno omrežje, prikazno omrežje, dinamično ponovno trženje, konverzija, CPC, ocena kakovosti ključne besede.
Work type:Undergraduate thesis
Organization:FE - Faculty of Electrical Engineering
Year:2016
PID:20.500.12556/RUL-83500 This link opens in a new window
Publication date in RUL:16.06.2016
Views:1695
Downloads:1089
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Secondary language

Language:English
Title:Internet advertising using Google AdWords
Abstract:
The diploma thesis presents the setup and workflow of advertising campaign using Google AdWords. The main issues to be considered when using Google AdWords are explained in order to achieve as many conversions as possible for the minimal investment. The thesis contains a theoretical and a practical part. In the theoretical part, I explain workflow and communication with a client, tasks to be executed by an advertising agency as well as client's tasks. The basic guidelines for successful Google AdWords advertising are presented as well as rules which we have to apply when creating text and image ads to be accepted by Google. In the practical part I focus on establishing of advertising campaigns for the companies Boom Zoom, d. o. o., and E-doktrina. I explain the procedure of initialization of advertising campaigns, selection of keywords and creation of text and image ads which I created for the two companies.

Keywords:Google Adwords, Google advertising, search network, display network, dynamic remarketing, conversion, CPC, quality score

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