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The role of word frequencies in detecting unfamiliar terms and their effect on response quality
Slavec, Ana (Author), Vehovar, Vasja (Author)

URLURL - Presentation file, Visit http://dx.doi.org/10.2298/PSI1504327S This link opens in a new window

Abstract
Research into cognitive aspects of survey response has indicated unfamiliar terms as one of the psycholinguistic determinants of question comprehensibility problems. In this paper the estimates of wording familiarity based on text corpora for the English and Slovenian languages were used to detect potentially incomprehensible wordings in two web survey questionnaires for international exchange students at the University of Ljubljana, one for incoming (English) and the other for outgoing students (Slovenian). Two versions of the questionnaire were developed for each language, one with low-frequency (complex) and the other with high-frequency (improved) wordings, and compared in a split-ballot experiment. The results show a lower drop-out rate and a decreased subjective perception of difficulty for the improved language versions.

Language:English
Keywords:spletne ankete, vprašalniki, stopnja odgovorov
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2015
Number of pages:str. 327-344
Numbering:Vol. 48, br. 4
UDC:303.62:004.738.5
ISSN on article:0048-5705
DOI:10.2298/PSI1504327S Link is opened in a new window
COBISS.SI-ID:33807709 Link is opened in a new window
Views:396
Downloads:131
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Record is a part of a journal

Title:Psihologija
Shortened title:Psihologija
Publisher:Savez društava psihologa Srbije
ISSN:0048-5705
COBISS.SI-ID:7003650 This link opens in a new window

Secondary language

Language:English
Keywords:web surveys, questionairres, response rate

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