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Othering agricultural biotechnology : Slovenian media representation of agricultural biotechnology
ID
Čehovin Zajc, Jožica
(
Author
),
ID
Erjavec, Karmen
(
Author
)
URL - Presentation file, Visit
http://dx.doi.org/10.1177/0963662512467412
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Abstract
While studies on media representations of agricultural biotechnology mostly analyse media texts, this work is intended to fill a research gap with an analysis of journalistic interpretations of media representations. The purpose of this project was to determine how news media represent agricultural biotechnology and how journalists interpret their own representations. A content and critical discourse analysis of news texts published in the Slovenian media over two years and in-depth interviews with their authors were conducted. News texts results suggest that most of the news posts were "othering" biotechnology and biotechnologists: biotechnology as a science and individual scientists are represented as "they," who are socially irresponsible, ignorant, arrogant, and "our" enemies who produce unnatural processes and work for biotechnology companies, whose greed is destroying people, animals, and the environment. Most journalists consider these representations to be objective because they have published the biotechnologistsʼ opinions, despite their own negative attitudes towards biotechnology.
Language:
English
Keywords:
biotehnologija
,
množični mediji
,
novinarji
,
analiza diskurza
,
Slovenija
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
FDV - Faculty of Social Sciences
Year:
2014
Number of pages:
Str. 678-687
Numbering:
Vol. 23, no. 6
PID:
20.500.12556/RUL-83255
UDC:
60:070(497.4)
ISSN on article:
0963-6625
DOI:
10.1177/0963662512467412
COBISS.SI-ID:
31811421
Publication date in RUL:
17.08.2016
Views:
1451
Downloads:
346
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Record is a part of a journal
Title:
Public understanding of science
Shortened title:
Public underst. sci.
Publisher:
Sage
ISSN:
0963-6625
COBISS.SI-ID:
15629317
Secondary language
Language:
English
Keywords:
botechnology
,
mss media
,
jurnalists
,
dscourse analysis
,
Slovenia
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