Analiza trženjskega komuniciranja in predlog izboljšav za podjetje Arkada ING : magistrsko delo

Hribernik, Klara (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, odnosi z javnostjo, direktno trženje, oglaševanje, pospeševanje prodaje, elektronsko poslovanje, gradbeništvo, storitve, case study
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Hribernik]
• Year: 2015
• Number of pages: II, 70, 20 str.
• PID: 20.500.12556/RUL-80605
• UDC: 339.13
• COBISS.SI-ID: 22932710
• Publication date in RUL: 01.03.2016

Secondary language

• Language: Unknown
• Title: Marketing communication analysis and proposal of improvement for the Arkada ING company
• Keywords: marketing, business communication, public relations, direct selling, advertising, sales promotion, electronic commerce, construction, services, case study