Izzivi trženjske strategije blagovne znamke Lisca na nemškem trgu : magistrsko delo

Dular, Bogdan (author), Rašković, Matevž (mentor)

• Language: Slovenian
• Keywords: Nemčija, Slovenija, tekstilno podjetje, Lisca, poslovanje podjetja, zunanja trgovina, blagovne znamke, trg, strategija trženja, poslovno komuniciranje, konkurenčne prednosti, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Dular]
• Year: 2015
• Number of pages: II, 60 str.
• PID: 20.500.12556/RUL-80574
• UDC: 339.138
• COBISS.SI-ID: 22911206
• Publication date in RUL: 01.03.2016

Secondary language

• Language: Unknown
• Title: Marketing strategy challenges for the brand Lisca in the German market
• Keywords: Germany, Slovenia, tekstilno podjetje, Lisca, company performance, foreign trade, trademarks, market, marketing strategy, business communication, competitive advantage, analysis