Oblikovanje trženjske strategije podjetja AstraZeneca v Sloveniji : magistrsko delo

Vodopivec, Matija (author), Konečnik Ruzzier, Maja (mentor)

• Language: Slovenian
• Keywords: farmacevtska industrija, industrijsko podjetje, Astra Zeneca, trženje, strategija trženja, poslovno komuniciranje, informacijska tehnologija, odnosi s strankami, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Vodopivec]
• Year: 2015
• Number of pages: II, 78, 2 str.
• PID: 20.500.12556/RUL-80564
• UDC: 339.138
• COBISS.SI-ID: 22892262
• Publication date in RUL: 01.03.2016

Secondary language

• Language: Unknown
• Title: The development of marketing strategy for the AstraZeneca Company in Slovenia
• Keywords: pharmaceutical industry, industrial enterprises, Astra Zeneca, marketing, marketing strategy, business communication, information technology, customer relationship, analysis