Odnosi s ključnimi kupci in njihova zavezanost dobavitelju na medorganizacijskem trgu : magistrsko delo

Slanc, Marjana (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, gradbeništvo, trgovinsko podjetje, SBS trgovina, nakup, odločanje, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Slanc]
• Year: 2015
• Number of pages: II, 70, 52 str.
• PID: 20.500.12556/RUL-80432
• UDC: 339.138
• COBISS.SI-ID: 22695910
• Publication date in RUL: 01.03.2016

Secondary language

• Language: Unknown
• Title: Relationships with key accounts and their commitment to suppliers in the business-to-business market
• Keywords: interorganizational systems, intercompany marketing, construction, commercial enterprise, SBS trgovina, purchasing, decision making, research, analysis