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The impact of value co-creation on consumer loyalty in automotive industry : master's thesis
Gregorc, Tesa (Author), Dmitrović, Tanja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gregorc1733-B.pdf This link opens in a new window
Language:English
Keywords:car industry, trademarks, satisfaction, loyalty, customer relationship, value, innovations
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2015
Publisher:[T. Gregorc]
Number of pages:III, 85, 33 str.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:22695142 Link is opened in a new window
Views:725
Downloads:240
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Secondary language

Language:Slovenian
Title:Vpliv soustvarjanja vrednosti na zvestobo kupcev avtomobilski znamki
Keywords:avtomobilska industrija, blagovne znamke, zadovoljstvo, lojalnost, odnosi s strankami, vrednost, inovacije

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