Vpliv spletnega oglaševanja na število rezervacij v dejavnosti turizma na primeru dveh izbranih podjetij : skupinsko magistrsko delo

Rožanec, Andrej (author), Sojer, Martina (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: turizem, trženje, strategija trženja, elektronsko trženje, informacijska tehnologija, meritve, primeri
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Rozanec
• Year: 2015
• Number of pages: IV, 104, 16 str.
• PID: 20.500.12556/RUL-80426
• UDC: 659.1
• COBISS.SI-ID: 22684390
• Publication date in RUL: 01.03.2016

Secondary language

• Language: Unknown
• Title: The impact of online advertising on the number of reservations in the case of two chosen companies in tourism
• Keywords: tourism, marketing, marketing strategy, electronic marketing, information technology, measurements, cases