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Marketing strategies of Slovenian SaaS companies : master's thesis
ID
Kavčič, Tina
(
Author
),
ID
Čater, Barbara
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/kavcic1627-B.pdf
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Language:
English
Keywords:
trženje
,
storitve
,
programi
,
software
,
strategija trženja
,
cena
,
pospeševanje
,
marketing
,
services
,
programmes
,
software
,
marketing strategy
,
price
,
promotion
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[T. Kavčič Rudolf]
Year:
2015
Number of pages:
II, 64, 26 str.
PID:
20.500.12556/RUL-80348
UDC:
339.138
COBISS.SI-ID:
22516710
Publication date in RUL:
01.03.2016
Views:
2216
Downloads:
291
Metadata:
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:
KAVČIČ, Tina, 2015,
Marketing strategies of Slovenian SaaS companies : master’s thesis
[online]. Master’s thesis. Ljubljana : T. Kavčič Rudolf. [Accessed 29 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/kavcic1627-B.pdf
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Unknown
Title:
Strategije trženja slovenskih ponudnikov storitev SaaS
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