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Marketing strategies of Slovenian SaaS companies : master's thesis
ID Kavčič, Tina (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kavcic1627-B.pdf This link opens in a new window

Language:English
Keywords:trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Kavčič Rudolf]
Year:2015
Number of pages:II, 64, 26 str.
PID:20.500.12556/RUL-80348 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22516710 This link opens in a new window
Publication date in RUL:01.03.2016
Views:2216
Downloads:291
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KAVČIČ, Tina, 2015, Marketing strategies of Slovenian SaaS companies : master’s thesis [online]. Master’s thesis. Ljubljana : T. Kavčič Rudolf. [Accessed 29 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/kavcic1627-B.pdf
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Language:Unknown
Title:Strategije trženja slovenskih ponudnikov storitev SaaS

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