Promocija storitev obalno-kraških splošnih knjižnic z orodji spleta 1.0 in 2.0 : magistrsko delo s prilogami na CD ROM-u

Samsa, Špela (author), Vilar, Polona (mentor)

V današnji dobi interneta je zelo pomembno, da knjižnice in knjižničarji razumejo delovanje spleta 1.0 in 2.0 ter izkoristijo svoje spletne strani in Facebook za boljšo promocijo in komunikacijo z uporabniki. Namen raziskave je bil ugotoviti, ali obalno-kraške splošne knjižnice uporabljajo obe orodji za promocijo svojih storitev ter kakšen odnos imajo do tovrstne promocije knjižničarji teh knjižnic. V raziskavi smo uporabili dve raziskovalni metodi. S pomočjo analize vsebine smo želeli ugotoviti, ali obalno-kraške splošne knjižnice uporabljajo orodja spleta 1.0 (spletne strani) in 2.0 (Facebook) za promocijo svojih storitev, kje so bolj aktivni (na spletnih straneh ali Facebooku), kdaj so knjižnice najbolj aktivne pri ažuriranju tovrstnih orodij, katere storitve promovirajo s temi orodji ter ali se objave na spletnih straneh in Facebooku razlikujejo. S pomočjo spletne ankete smo želeli prikazati, kakšen odnos imajo knjižničarji obalno-kraških splošnih knjižnic do tovrstne promocije, katere ciljne skupine uporabnikov želijo privabiti s tovrstno promocijo ter ali imajo smernice, ki bi določale, kaj in koliko bodo objavljali na spletnih straneh in Facebooku. Analizo vsebine smo izvajali pol leta, od začetka maja do konca oktobra 2014, spletna anketa je bila na voljo tri mesece (od 11. januarja do 11. aprila 2015). V vzorec je bilo vključenih 6 obalno-kraških splošnih knjižnic in 12 knjižničarjev, ki so zaposleni v teh knjižnicah. Ugotovili smo, da omenjene splošne knjižnice uporabljajo tovrstna orodja za promocijo svojih storitev, vendar nimajo nobenih smernic, ki bi določale, kaj in koliko bodo objavljali. Raziskava je pokazala negativen odnos knjižničarjev do tovrstne promocije, saj menijo, da je nepotrebna, ker knjižnici ne pomaga pri boljšem delovanju.

• Language: Slovenian
• Keywords: splošne knjižnice, Kras, Istra, Primorje, storitve, promocija, socialna omrežja, Facebook, spletne strani, magistrske naloge
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FF - Faculty of Arts
• Place of publishing: Ljubljana
• Publisher: [Š. Samsa]
• Year: 2015
• Number of pages: 106 f.
• PID: 20.500.12556/RUL-80278
• UDC: 027:791.641:004.738.1(043.2)
• COBISS.SI-ID: 282087936
• Publication date in RUL: 16.02.2016

Secondary language

• Language: English

Abstract

In today's age of the Internet it is of high importance for librarians to understand how web 1.0 and 2.0 works and to take advantage of libraries' web sites and Facebook pages in order to achieve better promotion and communication with users. The goal of the research was to find out whether Coastal-Karst public libraries use both of these tools for promotion of their services and what the librarians' attitude towards such services is. In the research we used two research methods. With the help of content analysis we wanted to find out if Coastal-Karst public libraries use web tools 1.0 (web sites) and 2.0 (Facebook) in order to promote their services and on which front they are more active (whether on web sites or Facebook). We wanted to show when the libraries are most active when it comes to refreshing these tools, which services they promote with them, and whether posts on web sites and Facebook differ in any way. With the help of an online survey we wanted to show the attitude of the librarians of the Coastal-Karst public libraries towards such promotion, which target groups of users they want to attract with such promotion, and whether they have guidelines which would define the content and volume of publications on web sites and Facebook. The analysis of the content was conducted over the period of six months, from the beginning of May until the end of October 2014, whereas the online survey took time for three months (from January 11th until April 11th 2015). The sample consisted of six Coastal-Karst public libraries and twelve librarians who work there. We concluded that the mentioned libraries do use such tools for promotion of their services, but they do not have any established guidelines that would define what and how much would be published. The research showed a negative attitude of librarians towards such promotion, for they believe it to be unnecessary and that it does not benefit the library's activity.