Zlate hruške kot način promocije kakovostne otroške in mladinske literature v splošnih knjižnicah in založbah : magistrsko delo

Kroflič, Nina (author), Kovač, Miha (mentor)

Priznanje zlata hruška je priznanje za najkakovostnejšo otroško in mladinsko literaturo, ki ga podeljuje Pionirska od leta 2010 dalje. Nagrajene knjige se navadno opremi z nalepko z logotipom hruške. Na žalost pa marsikateri založnik sploh ne ve, da to priznanje obstaja, kaj šele, da bi imelo priznanje večji vpliv na produkcijo, izposojo in prodajo teh del. Cilj moje raziskave je ugotoviti, na kakšen način in kako pogosto se promovira nagrajene zlate hruške v založbah in splošnih knjižnicah, ter izdelati promocijski načrt, ki bi v prihodnje lahko bil v pomoč Pionirski, založnikom in splošnim knjižničarjem pri nadaljnji promociji nagrajenih knjig. Pri tem me bo zanimalo tudi, kakšna je ocena akcij, povezanih s priznanjem zlata hruška, ali priznanje vpliva na večjo produkcijo, izposojo in prodajo kakovostnih mladinskih del ter ali se pri tem kaže pozitiven vpliv na produkcijo, izposojo in prodajo zaradi njihove dobre promocije.

• Language: Slovenian
• Keywords: otroška književnost, mladinska književnost, literarne nagrade, zlata hruška, promocija, prodaja, Slovenija, magistrske naloge
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FF - Faculty of Arts
• Place of publishing: Ljubljana
• Publisher: [N. Kroflič]
• Year: 2015
• Number of pages: 182 f.
• PID: 20.500.12556/RUL-80275
• UDC: 655.42(497.4):[06.05:82-93](043.2)
• COBISS.SI-ID: 282116096
• Publication date in RUL: 16.02.2016

Secondary language

• Language: English

Abstract

Recognition golden pear is an award for the most quality children's and youth literature, which is awarded by Pionirska from 2010 on. The awarded books are usually equipped with a sticker with the logo of the golden pear. Unfortunately, many publishers do not know that this recognition even exists, let alone have the recognition of a greater impact on the production, rental and sale of these works. The objective of my research is to determine in what way and how often publishing companies and public libraries promote the award-winning golden pears. A promotion plan will be proposed, which could help Pionirska, publishers and librarians with the promotion of the award-winning books. In doing so I will be also interested in how the actions associated with the acceptance of the golden pear are assessed, if the recognition affects the production, rental and sale of high-quality youth literature and whether there is a positive impact on their production, rental and sale as a result of good promotion.