The paper is based on a questionnaire survey of Slovenian outward direct investors, and analyses their competitive (firmspecific) advantages, motives and barriers in outward FDI, and the factors determining their choice of location. The authors examine the present situation and the changes in competitive advantages, motives and barriers over the last ten years. The motives for investing and the barriers to investors have remained more or less unchanged, in spite of a manifold increase in the stock of Slovenian outward FDI over the last ten years. As was the case ten years ago, the current prevailing motives relate to access to local markets, while the main barriers are a lack of financial resources, problems with insurance and a lack of human resources. As far as the barriers are concerned, the main difference is that investors now assess their HR capacities, and their knowledge and awareness of the possibilities of internationalisation as much better than ten years ago.
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