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Impact of the digital revolution on the media and communications industries
Küng, Lucy (Author), Kröll, Anna-Martina (Author), Ripken, Bettina (Author), Walker, Marcel (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:DOC-Y8BE5X3F New window

Abstract
The world's media, telecommunications and information technology industries are undergoing a period of unprecedented and profound change. Dramatic technological advances combined with market liberalisation and globalisation have together engendered the "digital revolution." A dramatic consequence of this is "convergence," a ubiquitous but loosely defined term commonly understood to denote the blurring of boundaries between the media, telecoms and information technology sectors. There is broad consensus between academics and practitioners that technological advances are bringing these sectors closer together and have the potential to transofrm them entirely. Tools for analysing these developments include Porter's (1985) value chain and the technologically-based "layer" models developed to ensure interconnection between networks (OSI 1977-84; Grove 1996; Bradley and Nolan 1998). This paper explores the relevance of these concepts and tools to analyse convergence by applying them to a range of affected sectors. It finds that the utility of the value chain concept resides in its ability to highlight in detail the dramatic changes that have already taken place as a result of convergence. However it does not comfortably accommodate the non-linear, dynamic, cross-sectoral processes that are emerging as convergence gathers pace. Conversely, the chief benefit of layer models is to offer a vision of the future, of the potential end point of convergence. However they are arguably too sweeping and technologically determinist to provide a basis for analysis of developments at sectoral or organisation level. The paper proposes a new model for analysing the impact of convergence,which draws of the strengths of the value chain and layer models.

Language:English
Keywords:digitalizacija, informacijska revolucija, tehnološka revolucija, informacijska industrija, telekomunikacije, računalniška tehnologija, transformacija, integracijski procesi, digitalisation, information revolution, technological revolution, information industry, telecommunication, computer technology, transformation, process of integration
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:1999
Number of pages:str. 29-48
Numbering:Vol. 6, no. 3
UDC:659.3/.4
ISSN on article:1318-3222
COBISS.SI-ID:19256669 Link is opened in a new window
Views:371
Downloads:175
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Record is a part of a journal

Title:Javnost
Shortened title:Javnost
Publisher:Evropski inštitut za komuniciranje in kulturo
ISSN:1318-3222
COBISS.SI-ID:40119808 New window

Secondary language

Language:Unknown
Abstract:
Svetovne medijske, telekomunikacijske in informacijske industrije doživljajo obdobje globokih sprememb. Dramatični tehnološki napredek, tržni liberalizem in globalizacija so skupaj povzročili "digitalno revolucijo". Njena posledica je povezovanje - povsod navzoč, a ohlapno definiran pojem, ki običajno pomeni zabrisovanje meja med mediji, telekomunikacijami in informacijsko tehnologijo. Med akademiki in praktiki obstaja široko soglasje, da tehnološki napredek te tri sektorje zbližuje in ima tako moč, da jih lahko povsem spremeni. Te spremembe lahko analiziramo s Porterjevo "vrednotno verigo" ter z "modeli plasti", ki temeljijo na tehnologiji in vzpostavljajo povezavo med omrežji. Avtorji proučujejo relevantnost teh pojmov kot orodij za analizo povezovanja, tako da jih aplicirajo na vrsto prizadetih sektorjev. Ugotavljajo, da je uporabnost pojma vrednotne verige v sposobnosti natančnega predstavljanja dramatičnih sprememb, ki so nastale kot posledica povezovanja. Ni pa pojem primeren za nelinearne, dinamične, medsektorske procese, ki so posledica povečevanja tempa povezovanja. Nasprotno je ključna korist modelov plasti, da ponujajo vizijo prihodnjega razvoja in morebitne končne točke povezovanja. So pa presplošni in preveč tehnološko deterministični, da bi lahko bili temelj za analizo razvoja na sektorski in organizacijski ravni. Avtorji predlagajo nov model za analizo vpliva povezovanja, ki temelji na prednostih obeh modelov.


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