Towards an institutional view of mapping corporate social responsibility meanings

Golob, Urša (author)

This paper addresses the social meaning of corporate social responsibility (CSR), taking into account the context of the economic crisis in Slovenia. The objective is to map out the semantic content of CSR in an attempt to capture the ideas that individuals associate with this concept and to contrast it with the pre-defined conceptualisations that are often a basis for examining CSR perceptions. To achieve this we conducted a semantic network analysis of free CSR associations. The findings suggest that the social meaning of CSR is anchored in the perception of business responsibility showing the implicit character of the meaning of CSR.

• Language: English
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Year: 2011
• Number of pages: Str. 1573-1583, 1710
• Numbering: Letn. 48, št. 6
• PID: 20.500.12556/RUL-76442
• UDC: 005.35:303
• ISSN on article: 0040-3598
• COBISS.SI-ID: 30885213
• Publication date in RUL: 21.12.2015

Record is a part of a journal

• Title: Teorija in praksa : revija za družbena vprašanja
• Shortened title: Teor. praksa
• Publisher: Fakulteta za družbene vede
• ISSN: 0040-3598
• COBISS.SI-ID: 763652

Secondary language

• Language: Slovenian

Abstract

Prispevek obravnava družbeni pomen družbene odgovornosti podjetja (DOP) v luči aktualne gospodarske krize v Sloveniji. Cilj prispevka je oblikovati semantično vsebino DOP in zajeti asociacije, ki jih posamezniki povezujejo s tem konceptom ter jih postaviti ob bok predefiniranim razumevanjem, ki so pogosto osnova za raziskovanje percepcij o DOP. Pri raziskovanju smo uporabili semantično analizo omrežij prostih asociacij DOP. Rezultati kažejo, da družbeni pomen DOP odraža predvsem poslovno odgovornost, kar kaže na implicitni značaj pomena DOP.

• Keywords: podjetja