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Percepcija turistične ponudbe Hrvaške v očeh slovenskih obiskovalcev
ID Šegota, Tina (Author), ID Jančič, Zlatko (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:doc-OFCOSDMJ This link opens in a new window

Abstract
Slovenija predstavlja za Hrvaško drugi največji emitivni turistični trg, zato je seveda pomembno preučiti, kakšno percepcijo imajo slovenski obiskovalci o njeni turistični ponudbi na Hrvaškem. Dobra turistična ponudba, imidž države in osebne izkušnje obiskovalca so izjemno pomembni pri ugotavljanju in nato zadovoljevanju želja in potreb obiskovalcev. Zato je bil namen pričujoče raziskave preučiti percepcije turistične ponudbe, s posebnim poudarkom na ugotavljanju razlik med različnimi skupinami obiskovalcev, zlasti glede njihovih sociodemografskih značilnosti. V raziskavo smo vpeljali tudi pojem nostalgije, ki je za percepcijo turistične ponudbe izjemnega pomena, zlasti na področju bivše SFRJ. Pojav jugonostalgije se je izkazal kot pomembna razlikovalna značilnost pri preučevanju percepcije turistične ponudbe in splošnega imidža države. Posebej pomembno je ob tem poudariti, da jugonostalgija med slovenskimi obiskovalci pomeni afektivno značilnost, ki vpliva na odločitev o obisku Hrvaške. Raziskava je tudi pokazala, da slovenski obiskovalci v pretežni meri pozitivno zaznavajo turistično ponudbo Hrvaške. Vendar pri tem obstajajo bistvene razlike v percepciji ponudbe med različnimi skupinami obiskovalcev glede na njihove sociodemografske značilnosti. Razlike smo najprej opazili med moškimi in ženskimi obiskovalci, nato mlajšimi in starejšimi obiskovalci ter nazadnje tudi med enkratnimi in večkratnimi obiskovalci.

Language:Slovenian
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2012
Number of pages:Str. 61-71
Numbering:Letn. 11, [št.] 20
PID:20.500.12556/RUL-75748 This link opens in a new window
UDC:159.94(=163.6):338.487(497.5)
ISSN on article:1408-1652
COBISS.SI-ID:31862109 This link opens in a new window
Publication date in RUL:21.12.2015
Views:994
Downloads:101
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Record is a part of a journal

Title:Akademija MM
Shortened title:Akad. MM
Publisher:Marketing magazin
ISSN:1408-1652
COBISS.SI-ID:65123840 This link opens in a new window

Secondary language

Language:English
Title:The perception of Croatian tourism by Slovene visitors
Abstract:
Slovene tourists represent a third of the Croatian tourism market; hence it makes sense to assess the perception they have about Croatian tourism. A good tourism offer, the image of the country and the personal experience, are paramount in defining and satisfying touristsʼ wishes and needs. Therefore, the purpose of the study is to examine the perception of Croatian tourism with a special emphasis on identifying differences between different groups of visitors based on their socio-demographic characteristics. A concept of nostalgia was introduced into the research since it is very important to identify its impact on the perception of tourism between citizens of the former Yugoslavia. A concept of yugo-nostalgia proves to be an important differential characteristic in relation to the perceptions of tourism and the countryʼs image. It is necessary to stress that yugo-nostalgia among Slovene visitors means an affective characteristic, which influences the decision to visit Croatia. The survey also shows that visitorsʼ perspective of destinationʼs tourist offer was positive. But there are significant differences in the perception of tourism among groups segmented by sociodemographic characteristics, specifically we observed differences between male and female visitors, between younger and older visitors, and between one-time and regular visitors.


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