izpis_h1_title_alt

The digital satellite broadcasting system in Italy : between mix and hybridism
Ballavita, Andrea (Author), Colombo, Fausto (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:DOC-BTEVGEWP This link opens in a new window

Abstract
Članek se loteva razvoja satelitske televizije kot enega izmed prvih korakov kpopolni digitalizaciji medijev v Italiji. Pomembne so okoliščine, v katerih je majhno televizijsko podjetje za zemeljsko oddajanje programov Telepiu postalo največji dobavitelj digitalnih televizijskih storitev v Italiji in eden najpomembnejših v Evropi. V okoliščinah ekonomske in zakonodajne šibkostise je z ustanovitvijo korporacije Stream oblikoval duopol, ki je izhajal iz dominacije splošnih (nespecializiranih) postaj in bil usmerjen v oddajanje vsebin, ki niso bile dostopne tradicionalnim medijem. Digitalna tehnologija je danes "nepopularna", saj nima prave socialne privlačnosti, ker pač ni prišla na prednostni seznam občinstva. To izhaja iz majhnega števila naročnikov in se kaže v razširjeni tehnološki neusposobljenosti uporabnikov. Na prvi pogled je videti razvoj digitalne satelitske televizije del sodobnega procesa tehnološke konvergence v Evropi, toda v Italiji ta razvoj dejansko zadeva samo nogomet in šport nasploh. Razvoj digitalne satelitske televizije vItaliji temelji na dostopu do pravic za nogometne prenose. Da bi resnično postal nov televizijski sistem, mu preprečujejo ozki interesi lastnikov in nadzornikov, ki so ključni akterji na globalnem trgu razvedrila.

Language:English
Keywords:Italy
Work type:Not categorized (r6)
Tipology:1.02 - Review Article
Organization:FDV - Faculty of Social Sciences
Year:2002
Number of pages:str. 75-82
Numbering:Letn. 9, št. 4
UDC:659.3/.4
ISSN on article:1318-3222
COBISS.SI-ID:21742941 Link is opened in a new window
Views:347
Downloads:53
Metadata:XML RDF-CHPDL DC-XML DC-RDF
 
Average score:(0 votes)
Your score:Voting is allowed only to logged in users.
:
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Record is a part of a journal

Title:Javnost
Shortened title:Javnost
Publisher:Evropski inštitut za komuniciranje in kulturo
ISSN:1318-3222
COBISS.SI-ID:40119808 This link opens in a new window

Secondary language

Language:Slovenian
Abstract:
This paper sets out to investigate the development of the satellite TV phenomenon as one of the first steps towards the complete digitisation of the media in Italy. Of major importance is the set of circumstances that led a small terrestrial broadcasting company, Telepiu, to become the biggest digitalTV service provider in Italy and one of the most important within Europe. Before putting forward any hypothesis about the future of Sky Italia as a new player, it is necessary to analyse the most recent changes within theduopoly Telepiu and Steam. These changes took place against the background of the predominance of generalist broadcasters and was primarily driven by theopportunity to broadcast content that was not available to traditional media, in a situation characterised by economic and legislative weakness. Digital technology at present can be considered an "unpopular" medium: it doesn't have social appeal because it doesn't get onto the audience' s social agenda. This can be inferred from the low level of subscription up-take and isconfirmed by evidence of widespread technological incompetence among customers. At first sight, satellite digital TV seems to be a part of a recenttechnological convergence trend sweeping Europe, targeting TV as a whole. But on closer inspection, it is narrowly focussed in Italy on football and sport in general. Satellite digital TV in its current phase is built on access to football rights and is prevented from becoming a genuinely new broadcasting system in Italy because it is controlled by the narrow interests of its owners and controllers, the major players in the global entertainment market.

Keywords:Italija

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back