Pozicioniranje blagovne znamke Lipbled na slovenskem trgu : diplomsko delo

Stare, Simona (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: Slovenija, pohištvena industrija, industrijsko podjetje, Lip Bled, poslovanje podjetja, trženje, poslovno komuniciranje, strategija, blagovne znamke, pozicioniranje proizvoda, raziskave, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Stare]
• Year: 2005
• Number of pages: 46 str., 37 str. pril.
• PID: 20.500.12556/RUL-7323
• UDC: 339.138
• COBISS.SI-ID: 15635686
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, furniture industry, industrial enterprises, Lip Bled, company performance, marketing, business communication, strategy, trademarks, positioning, research, analysis