Trženjski vidiki globalizacije športa : diplomsko delo

Trobec, Irena (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, šport, globalizacija, organizacija, poslovno komuniciranje, oglas, sredstva javnega obveščanja, sponzorstvo, pospeševanje prodaje, odnosi z javnostjo
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [I. Trobec]
• Year: 2005
• Number of pages: 46, I str., 9 str. pril.
• PID: 20.500.12556/RUL-7091
• UDC: 339.138
• COBISS.SI-ID: 15612134
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, sports, globalization, organization, business communication, advertisement, means of public information, sponsorship, sales promotion, public relations