Customer-based brand equity model (CBBE) for measurement of MICE destinations brand performance : master thesis

Customer-based brand equity model (CBBE) for measurement of MICE destinations brand performance : master thesis
ID Sibireva, Elena (Author), ID Gartner, William C. (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/Sibireva1539-B.pdf This link opens in a new window

Language:	English
Keywords:	turizem, turistična geografija, blagovne znamke, modeli, potrošnik, meritve, analiza, tourism, tourist geography, trademarks, models, consumer, measurements, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[E. Sibireva]
Year:	2014
PID:	20.500.12556/RUL-70696
UDC:	338.45
COBISS.SI-ID:	22519526
Publication date in RUL:	10.07.2015
Views:	1532
Downloads:	187
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