Analiza trženjskega komuniciranja v Športno plezalnem klubu Andreja Kokalja in predlog izboljšav : magistrsko delo

Kokalj, Eva (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, šport, poslovno komuniciranje, oglaševanje, pospeševanje prodaje, direktno trženje, odnosi z javnostjo, sponzorstvo, analiza, izboljšave
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Kokalj]
• Year: 2014
• Number of pages: II, 63, 19 str
• PID: 20.500.12556/RUL-70595
• UDC: 339.138
• COBISS.SI-ID: 22399718
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: The analysis of marketing communications in Andrej Kokalj's Sport Climbing Club and a proposal for improvements
• Keywords: marketing, sports, business communication, advertising, sales promotion, direct selling, public relations, sponsorship, analysis, improvements