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Etika v oglaševanju : zaključna strokovna naloga visoke poslovne šole
ID Stražišar, Lina (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/strazisar261.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, oglas, etika, poslovna morala, zaščita potrošnika, kodeksi, zakonodaja, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Stražišar
Year:2013
PID:20.500.12556/RUL-70580 This link opens in a new window
UDC:659.1
COBISS.SI-ID:22284518 This link opens in a new window
Publication date in RUL:10.07.2015
Views:2007
Downloads:123
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Language:Unknown
Keywords:marketing, advertising, advertisement, ethics, business morality, consumer's protection, codices, legislation, research, analysis

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