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Uporaba inovativnih trženjskih pristopov v izbranih slovenskih podjetjih : primer gverilskega trženja
ID Jurenec, Eva (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jurenec1442-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, podjetje, trženje, oglaševanje, strategija trženja, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[E. Jurenec]
Year:2014
Number of pages:II, 62, 27 str.
PID:20.500.12556/RUL-70560 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22350054 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1354
Downloads:151
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Secondary language

Language:Unknown
Title:The use of innovative marketing approaches in selected Slovenian companies: the case of guerilla marketing
Keywords:Slovenia, enterprises, marketing, advertising, marketing strategy, research, analysis

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