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Merjenje vrednosti najboljših slovenskih blagovnih znamk : magistrsko delo
ID
Kolenc, Jana
(
Author
),
ID
Čadež, Simon
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/kolenc1455-B.pdf
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Language:
Slovenian
Keywords:
Slovenija
,
trženje
,
blagovne znamke
,
vrednotenje
,
vrednosti
,
meritve
,
metode
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[J. Kolenc]
Year:
2014
Number of pages:
III, 70,12 str.
PID:
20.500.12556/RUL-70557
UDC:
339.13
COBISS.SI-ID:
22296550
Publication date in RUL:
10.07.2015
Views:
1546
Downloads:
344
Metadata:
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Secondary language
Language:
Unknown
Title:
Measurement of brand value of top Slovenian brands
Keywords:
Slovenia
,
marketing
,
trademarks
,
valuation
,
vrednosti
,
measurements
,
methods
,
analysis
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