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Pomen ravnanja z znanjem o kupcih za uspešno ravnanje s ključnimi kupci : magistrsko delo
ID Baša, Alenka (Author), ID Rojšek, Iča (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/basa1490-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prodaja, odnosi s strankami, znanje, modeli, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Baša]
Year:2014
Number of pages:II, 63, 60 str.
PID:20.500.12556/RUL-70530 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22400230 This link opens in a new window
Publication date in RUL:10.07.2015
Views:886
Downloads:102
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Secondary language

Language:Unknown
Title:The role of customer knowledge management for successful key account management
Keywords:marketing, sales, customer relationship, knowledge, models, research, analysis

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