Odnos do nakupovanja v diskontnih prodajalnah : primerjava slovenskega in nemškega porabnika

Švegl, Urša (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: trženje, prodaja na drobno, prodajalna, diskont, poslovno komuniciranje, vedenje potrošnikov, nakup, odločanje, raziskave, analiza, mednarodne primerjave, Slovenija, Nemčija
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [U. Švegl]
• Year: 2014
• Number of pages: II, 74, 39 str.
• PID: 20.500.12556/RUL-70515
• UDC: 339.13
• COBISS.SI-ID: 22372070
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: Attitudes towards discount store shopping: a comparison between Slovene and German consumer
• Keywords: marketing, retail trade, shops, sales discount, business communication, consumer behaviour, purchasing, decision making, research, analysis, international comparisons, Slovenia, Germany