Globalna standardizacija ali lokalna adaptacija trženjskega komuniciranja : primer podjetja Unilever

Cirjak, Nuška (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: Slovenija, mednarodno podjetje, Unilever, poslovanje podjetja, uspešnost poslovanja, trženje, strategija trženja, poslovno komuniciranje, standardizacija, regije, okolje, trendi
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Colarič]
• Year: 2014
• Number of pages: II, 65 str.
• PID: 20.500.12556/RUL-70497
• UDC: 339.138
• COBISS.SI-ID: 22497254
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: Global standardization or local adaptation of marketing communications: the case of Unilever
• Keywords: Slovenia, international corporation, Unilever, company performance, business efficiency, marketing, marketing strategy, business communication, standardization, regions, environment, trends