Uporaba sodobnih orodij trženja od ust do ust : primeri dobrih praks in priporočila za izboljšave

Palme, Nataša (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: trženje, komuniciranje, poslovno komuniciranje, tipi, medosebni odnosi, vrednotenje, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Palme]
• Year: 2014
• Number of pages: II, 57 str.
• PID: 20.500.12556/RUL-70479
• UDC: 39.138
• COBISS.SI-ID: 22044390
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: The use of contemporary word of mouth marketing tools: examples of good practice and recommendations for improvement
• Keywords: marketing, communications, business communication, types, interpersonal relations, valuation, analysis