The challenges of identifying and profiling gay tourist segments : an exploratory research

Leonard, Michael Ryan (author), Ograjenšek, Irena (mentor)

• Language: English
• Keywords: turizem, vedenje potrošnikov, odločanje, motiviranje, trg, raziskave, podatki, analiza, tourism, consumer behaviour, decision making, motivation, market, research, data, analysis
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Leonard]
• Year: 2013
• PID: 20.500.12556/RUL-70429
• UDC: 338.45
• COBISS.SI-ID: 22225894
• Publication date in RUL: 10.07.2015